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Disney has raised prices for most Disney+ and Hulu subscriptions in the United States. The Disney+ and Hulu price increase pushes standalone ad-free plans above $21 per month.
The new rates took effect Sept. 23 for new customers. Existing subscribers will see the higher prices on their next monthly bill.
Disney+ and Hulu Price Increase Explained
Disney+ Premium, which offers programming without commercial interruptions, now costs $21.49 per month. The plan previously cost $18.99, making the increase $2.50.
Hulu Premium received the same increase. Its monthly price rose from $18.99 to $21.49.
The ad-supported versions of both services increased by 50 cents. Disney+ and Hulu now cost $12.49 each per month with commercials.
Current monthly prices include:
- Disney+ Premium: $21.49, up from $18.99
- Hulu Premium: $21.49, up from $18.99
- Disney+ with ads: $12.49, up from $11.99
- Hulu with ads: $12.49, up from $11.99
The increases represent approximately 13% for the premium standalone plans. The ad-supported plans increased by about 4%.
Disney+ Premium includes 4K streaming on supported titles and devices. Hulu Premium removes most advertisements, although some programming may still include commercial breaks because of licensing agreements.
Bundle Prices Make Two Services Cheaper
Disney also increased the price of its ad-free Disney+ and Hulu bundle. The package now costs $21.99 per month, up from $19.99.
The ad-supported Disney+ and Hulu bundle remains unchanged at $12.99 per month.
That pricing places each bundle only 50 cents above the cost of either standalone service. The structure gives subscribers a strong financial incentive to choose both platforms instead of paying for only one.
The current bundle prices are:
- Disney+ and Hulu Premium bundle: $21.99, up from $19.99
- Disney+ and Hulu bundle with ads: $12.99, unchanged
Disney recently adjusted prices for some bundles containing ESPN Select. The Disney+, Hulu and ESPN Select bundle with ads now costs $21.99 per month.
The premium version of that three-service package costs $32.99. Bundles containing ESPN Unlimited remain at $35.99 with ads and $44.99 without ads.
Increase Comes Before Unified Streaming Experience
The higher prices arrive as Disney prepares to create a more unified streaming platform. The company plans to bring Disney+ and Hulu programming together through a single app experience.
Disney has already added a Hulu section inside Disney+ for eligible bundle subscribers. The broader integration is expected to include new technology, personalization and navigation features.
Streaming revenue from Disney+ and Hulu increased 11% from the previous year to $5.53 billion during Disney’s fiscal third quarter, CNN reported.
The latest changes mark Disney’s fourth U.S. streaming price increase in recent years. Disney+ originally launched in 2019 at $6.99 per month.
Other major services have also raised prices. Apple TV increased its monthly rate in August, while Peacock recently adjusted both its ad-supported and premium subscription tiers.
Subscribers should review their next billing statement to confirm the new charge. Those paying for Disney+ and Hulu separately may save money by switching to a bundle under the revised pricing structure.