President Donald Trump will meet with Apple CEO Tim Cook at the White House on Aug. 6 following Apple’s announcement of a $100 billion investment in U.S. manufacturing.
The move is part of a broader strategy to protect Apple’s products, particularly iPhones, from steep import tariffs.
Apple’s Expanded Investment in the U.S.
The announcement boosts Apple’s total planned U.S. investment to $600 billion over the next four years. A White House official confirmed the news, first reported by Bloomberg, and said it includes a new “American Manufacturing Program” aimed at increasing Apple’s domestic supply chain and advanced manufacturing presence.
White House Praises Manufacturing Push
“This is another win for our manufacturing industry,” said assistant press secretary Taylor Rogers, highlighting the investment’s potential to bolster national and economic security by reshoring critical production.
Tariff Threats and Apple’s Global Production
In May, Trump threatened 25% tariffs on phones made outside the U.S., criticizing Apple for producing a significant share of its iPhones in India. A week before the scheduled meeting, Trump signed an executive order imposing new tariffs on Indian imports as part of a broader set of reciprocal trade measures.
Apple’s Broader Commitment to U.S. Jobs
Earlier this year, Apple announced plans for a $500 billion investment over four years, including a new AI server plant in Texas and 20,000 research and development jobs. However, reports suggest much of the figure covers Apple’s regular operating expenses.
Factory Jobs Still in Decline
Despite the White House’s push to highlight private sector investments as evidence of tariff policy success, U.S. factory employment declined for the fifth consecutive month in July.
For more business news, stay tuned to Que Onda Magazine daily.