Gamers who have been eagerly awaiting news of the ASUS ROG Ally X Xbox Edition finally have all the details. ASUS and Microsoft unveiled both the price and global launch date in a major announcement at the end of September 2025. The ROG Ally X Xbox Edition will launch worldwide on October 16, 2025, giving fans a definitive day when the console will hit store shelves and pre-orders are already live.
The base ROG Xbox Ally is launching at $599.99 USD, while the premium ROG Ally X will retail for $999.99 USD. Both prices and the October 16 release date were confirmed together during the September 25–26 reveal event, matching widespread leaks and industry expectations.
Features and Specs
The ROG Ally X Xbox Edition builds on the foundation of the original ROG Ally, with major Xbox-focused enhancements meant to provide the ultimate portable Xbox experience:
- Seamless Xbox Game Pass Ultimate integration and pre-installed apps
- Custom Xbox UI within ASUS Armoury Crate SE
- Upgraded battery and cooling systems for longer and smoother play
- Enhanced hardware featuring AMD Ryzen AI Z2 Extreme, 24GB RAM, and 1TB storage in the X model
Pricing and Versions
With two distinct models, ASUS brings flexibility for different types of gamers:
- ROG Xbox Ally X: $999.99 USD – flagship specs and features for the most demanding players
- ROG Xbox Ally: $599.99 USD – a streamlined option for casual and hardcore gamers alike
Prices and availability are confirmed at major retailers and on the Microsoft Store, though demand has already resulted in sellouts at some locations.
Official Launch and Availability
The ROG Ally X Xbox Edition, along with the standard Ally, launches globally on October 16, 2025, and midnight launch events are anticipated in several regions. Asus and Microsoft have confirmed these are the correct dates and prices, aligning with all major industry reports and partner retailers

