| METRO is celebrating National Hispanic Heritage Month by launching the Authority’s first Spanish-language social media account, @metrohouston_esp on Instagram. The social media platform will be home to video content exclusively produced to reach a wider network of customers. Patrons will be able to enjoy an original series produced for easy mobile viewing on @METROHouston_esp featuring restaurants and events all accessible by METRO.”One of the great aspects of our region is its diversity,” said President and CEO Tom Lambert. “We are thrilled to launch another social platform to reach our customers while fulfilling a deeper commitment to serve them.” |
| Aside from the platform being a vital source of information for Spanish-speaking customers, it will provide followers another way to connect and engage with METRO. Expanding our outreach enhances the customer experience throughout the system. METRO recognizes the importance of communicating with its customers and makes an effort to provide service announcements, route information and marketing materials in multiple languages. |
