One of the biggest celebrations of Latino culture at the Houston Livestock Show and Rodeo returns with Go Tejano Day, featuring music, mariachi and traditional Mexican performances.
The event takes place March 15 at NRG Stadium and across the rodeo grounds, drawing thousands of fans each year for a full day of entertainment.
Pepe Aguilar Headlines Rodeo Concert
Mexican music star Pepe Aguilar will headline the evening rodeo concert. Known for blending ranchera and mariachi traditions, Aguilar’s performances often include a jaripeo-style show with horses and traditional Mexican elements.
Local artist Jenny B, the 2025 Tejano Music Awards Best New Artist, will sing the national anthem to open the show.
Mariachi Invitational and Cultural Performances
The 34th Annual Mariachi Invitational begins March 14 at 7 p.m. at the Arena Theatre, with semifinal performances continuing the next day at The Hideout on the rodeo grounds. Top mariachi groups from the Houston area compete, with finalists performing in front of the rodeo crowd before the main concert.
Visitors can also enjoy the Fiesta Charra exhibition around 2 p.m. at NRG Arena, featuring traditional horseback riding, mariachi music and ballet folklórico performances.
Where to Explore on Go Tejano Day
Throughout the afternoon, fans can catch live music from local groups at The Junction Stage and The Hideout between 1 p.m. and 6 p.m..
Guests can also visit the Go Tejano diner, where proceeds support scholarships awarded each year by the Go Tejano Committee.
Organizers say the day celebrates culture, community and education while offering plenty of places across the rodeo grounds for families to enjoy music, food and performances.
For more on the Houston rodeo, stay tuned to Que Onda Magazine.