LG has reimagined television for the modern home with the LG SIGNATURE OLED T (model OLED77T4P), the world’s first 77-inch wireless transparent OLED TV. This industry-first display is not only a technical marvel but also a design centerpiece, seamlessly merging technology and interior aesthetics—with a retail price of $59,999 USD.
A True Transparent Experience
The OLED T’s standout feature is its ability to switch between transparent and standard viewing modes at the touch of a button. In transparent mode, the TV virtually disappears, blending into any space while allowing art, décor, or outdoor views to remain visible behind it. When it’s time for traditional content, a retractable contrast screen creates vivid, lifelike images with the deep blacks and color vibrancy OLED technology is known for.
Zero Cables, Unlimited Placement
Thanks to LG’s proprietary Zero Connect Box, video and audio are transmitted wirelessly to the display—eliminating cable clutter entirely. This solution allows placement in the center of a room, in front of windows, or anywhere modern design demands, providing unmatched flexibility. HDMI inputs, audio out, and smart home integrations connect via the Zero Connect hub, which requires only a power connection to the TV itself.
Ultra-Thin, Ultra-Modern
The OLED T boasts an ultra-thin profile, helping it blend into any décor. Its Always-On-Display and T-Objet modes let users turn the TV into an artistic or informational digital canvas when not watching traditional programming.
Premium Features
- 77-inch transparent OLED 4K panel (3840 x 2160), model OLED77T4P
- Switchable opaque/transparent modes for flexible viewing
- Alpha 11 AI Processor for upscaling and virtual 11.1.2 channel audio
- Dolby Vision, Dolby Atmos, Filmmaker Mode, NVIDIA G-Sync, and AMD FreeSync Premium support
- webOS streaming platform with voice, smart home, and app controls
- Built-in 4.2 channel speaker system
Launch Date
The LG SIGNATURE OLED T officially launched in July 2025, with global retail rollout beginning mid-to-late July.
Designed for the Future
LG’s transparent OLED technology opens new possibilities for how televisions are used in interior design—transforming them from static black rectangles into fluid, integrated elements of living spaces. The $59,999 USD price tag ensures exclusivity, but the impact on luxury home design and future display innovation is profound.