The “world’s biggest stage” is getting ready to welcome three-time Grammy winner Bad Bunny ahead of his headliner performance during the big game’s halftime show on Feb. 8.
New trailer gets fans ready for a night of dancing
Set to the tune of “Baile Inolvidable,” the Puerto Rican artist’s salsa hit, the trailer—released by Apple Music in collaboration with Bad Bunny—invites millions of spectators to dance along to the reggaeton superstar’s highly anticipated performance.
“The film serves as an open invitation, welcoming the entire world — no matter who you are or where you are from — to join Bad Bunny for his monumental Super Bowl halftime performance,” a statement accompanying the trailer reads.
“Get excited for the rhythm, unity, and cultural richness that only Bad Bunny can bring to the global stage.”
Pushback to Bad Bunny as halftime show headliner
Despite Bad Bunny’s worldwide popularity and record-breaking success, the announcement naming the reggaeton superstar as the halftime show headliner was not without pushback.
Critics argued that because Bad Bunny, Spotify’s 2025 Top Global Artist, primarily sings in Spanish, he was not an appropriate choice. Others opposed the artist’s vocal support for immigrants in the United States amid President Donald Trump’s anti-immigration agenda.
NFL defends the choice of performer
Amid the criticism, an NFL spokesperson defended the decision to name Bad Bunny as the halftime show headliner.
“He’s one of the leading and most popular entertainers in the world,” NFL Commissioner Roger Goodell said at the time, adding that the decision had been “carefully thought through.”
“I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism,” he added. “It’s pretty hard to do when you have literally hundreds of millions of people watching.”
Bad Bunny’s upcoming performance perceived as a cultural win
Out of concern over potential ICE raids outside his concerts, Bad Bunny went as far as to leave the U.S. out of his “Debí Tirar Más Fotos World Tour.”
For many fans, Bad Bunny’s halftime performance represents a cultural and historical win during a tense political climate for immigrant and Latino/Hispanic families in the United States.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown,” Bad Bunny said in a September 2025 statement. “This is for my people, my culture, and our history.”
Super Bowl LX is set for Feb. 8 at Levi’s Stadium in Santa Clara, California.