Cinco de Mayo: How Houstonians celebrate Mexican heritage

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People celebrate cinco de mayo at the East End Street Fest at The Esplanade on Navigation Boulevard on May 3, 2025. Credit Indira Zaldivar

Cinco de Mayo, a holiday rooted in Mexico’s historic victory against France in 1862 has evolved to a celebration of Mexican heritage in the U.S.

Houston is not an exception.

With more than 70% of the Hispanic population in Houston originating from Mexico, the space city prides itself in honoring Mexican roots in several citywide public events. Accordingly, Que Onda Magazine proudly sponsored LULAC District 8′s 28th annual Cinco de Mayo Parade and the East End Street Fest at The Esplanade in Houston’s east end on Saturday, May 3.

LULAC District 8′s 28th annual Cinco de Mayo Parade

Houston family enjoys the Cinco de Mayo parade in downtown Houston on May 3, 2024. Credit Indira Zaldivar

The parade boasted several Hispanic public figures including. U.S. Rep. Sylvia Garcia, State Senator Carol Alvarado, Harris County Sheriff Ed Gonzalez, Harris County Precint 6 Constable Silvia Trevino, and the parade’s Grand Marshal: Dr. Laura Murillo, President of the Houston Hispanic Chamber of Commerce (just to name a few).

U.S. Rep. Sylvia Garcia participates in the 2025 Cinco de Mayo Parde in downtown Houston on May 3, 2025: Credit: Indira Zaldivar.

With Mexican folklórico dancers, mariachi, and low-riders colorfully displaying cultural ties to Mexico. The crowd of spectators proudly waving Mexican flags while enjoying the parade.

Of course, as a magazine founded by two Mexican immigrants, Que Onda Magazine proudly participated and sponsored the parade for the third time.

East End Street Fest

East End Street Fest

Hundreds flocked to the Houston East End Esplanade on Navigation Boulevard to celebrate Cinco de Mayo.

Vendors showcased Mexican cuisine, art, and clothing, while performers drew the crowd in with lively cumbia music and traditional Mexican dances, including Aztec and folklórico performances.

Cinco de Mayo History and Beyond

While Cinco de Mayo may have started with the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862, the holiday surpasses the historic day. Though a relatively minor holiday in Mexico, it has evolved in the United States into a broader celebration of Mexican heritage and culture. Today, Cinco de Mayo is marked with festivals, music, traditional food, and dance—highlighting the rich contributions of Mexican Americans to U.S. society.

Keep up with more cultural events with us on Que Onda Magazine.