Lawsuit Seeks $15 Million
Pop star Dua Lipa has filed a lawsuit against Samsung Electronics, accusing the tech company of using her image on television packaging without permission.
The complaint, filed in California federal court, seeks at least $15 million in damages. According to court documents, Samsung allegedly displayed a copyrighted photo of the Grammy-winning singer on cardboard TV boxes sold in stores across the United States.
Claims of Copyright Infringement
Lipa’s legal team claims the company used her likeness to help market and sell Samsung televisions. The lawsuit alleges the image was taken during the 2024 Austin City Limits Music Festival.
Attorneys for the singer said Samsung continued using the packaging despite repeated requests to stop.
The filing also argues the unauthorized image may have influenced customer purchases, citing one consumer who reportedly bought a television after seeing Lipa featured on the box.
Singer Says Brand Partnerships Are Carefully Chosen
The lawsuit emphasizes that Lipa is selective about the brands she works with and would not have approved the alleged endorsement.
Her legal team stated that the singer has built a premium public image through carefully chosen sponsorships and partnerships, making the alleged unauthorized use especially damaging.
Samsung Yet to Respond
Neither Dua Lipa nor Samsung Electronics immediately commented publicly on the lawsuit.
Samsung has not yet issued an official response to the allegations.
For more on the Lipa-Samsung feud, stay tuned to Que Onda Magazine.