Controversial YouTuber and former Disney Channel star Jake Paul is stepping into the restaurant business, partnering with fast-casual chain Dog Haus to open four new franchise locations in Texas. This expansion includes at least one location in Houston.
Paul, who has shifted from a social media career to professional boxing, is now adding “restaurateur” to his résumé. As part of the deal, Paul will join the board of directors at Dog Haus and has committed to opening 25 franchise units nationwide. The first four locations are set to open in major Texas cities including Dallas, San Antonio, and Houston. Specific locations and opening dates for Houston are yet to be announced.
“I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level,” Paul said during a visit to the Arlington location of the California-based chain.
Alongside his franchise ambitions, Paul will be promoting Dog Haus in the lead-up to his much-anticipated boxing match against legend Mike Tyson, scheduled for November 15 at AT&T Stadium in Arlington. The chain is planning special menu collaborations and promotional events tied to the fight.
Dog Haus is renowned for its gourmet hot dogs, sausages, and burgers, all served on grilled King’s Hawaiian rolls. The chain’s Houston-area locations, currently in Spring and Cinco Ranch, are already known for dishes like the avocado-topped Sooo Cali hot dog and the chili-loaded Chili Idol.
Paul’s partnership with Dog Haus follows a trend of celebrity-backed eateries making their way to Houston. Olympic champion Simone Biles recently announced plans for her restaurant, Taste of Gold, set to open at George Bush Intercontinental Airport next year. Additionally, NBA legend Shaquille O’Neal’s Big Chicken chain has also made its debut in the city.
With Paul’s involvement, Dog Haus is expected to ramp up its presence in Texas, with plans for more locations in the future.
