Mitsubishi Motors North America, Inc. (MMNA) reported strong first-quarter 2024 sales of 28,403, up 35.7% over Q1 2023. Assisted by dealer new-vehicle inventory stocks returning to near-pre-pandemic levels, the brand and its dealer partners achieved their highest quarterly sales total since Q1 2020.
Amidst this great announcement, MNNA announced an amazing opportunity for shoppers looking to purchase a new vehicle to acquire a NEW 2024 Mitsubishi Outlander at 0.99% APR for 36 months for qualifying buyers. *
In effect, Southwest Mitsubishi, located at 26215 Southwest Fwy, Rosenberg, TX 77471, announced a month-long sales event celebration with a wide selection of brand-new Mitsubishi Motors vehicles to pick from.
“We extend a warm invitation to all area residents from Rosenberg, Richmond, Sugar Land, Katy, Houston, and beyond to visit us for personalized, family-style attention. We want everyone who may qualify to take advantage of this offer before it ends. We’ve got great first-time buyer programs and lenders ready to help you take home a brand-new 2024 Mitsubishi Outlander. Come on over and join the family!”
Steve Huynh, general sales manager for Southwest Mitsubishi.
In preparation, Southwest Mitsubishi’s sales team huddled up for pre-event meetings to ensure everyone was prepared for the anticipated new shopper calls and visitors. Ms. Lang, Haley Lorca, Andrea Jorge, as well as BDC Director Debra Hernandez, are incredible sales professionals who know all the specifics about the new 0.99% APR offer as well as knowledge of each of the Mitsubishi Motors vehicles available including the 2024 Outlander.
Outlander achieved its second-best quarterly sales total in the history of the nameplate, with sales of 13,846, a year-over-year increase of 41.1%. As the company closes its fiscal year at the end of calendar year Q1, highlights include record best-ever annual sales of both Outlander and Outlander Plug-in Hybrid.
MMNA sales were strong across the product lineup. Eclipse Cross sales more than doubled, up 120.3% year-over-year and totaling 3,463. Mirage and Mirage G4 were up 93% and 11.1%, respectively – 49.7% collectively – proving that customers are reacting well to the car’s enviable blend of economy, efficiency, and value.
*APR Terms and Conditions
36 monthly payments of $28.20 per $1k financed at 0.99% APR with $0 down through Santander Consumer USA. Subject to approved credit & insurance. Some won’t qualify. Price, terms & vehicle availability may vary. Offer may not combine w/factory cash rebates. See Southwest Mitsubishi for details. Offer valid until 04/30/2024.
About Vehicle Incentives
Vehicle incentives and rebates are programs made available by car manufacturers to encourage vehicle sales by providing consumers with cash allowances or favorable financing/lease rates. Incentives can vary by location, vehicle configuration, as well as the buyer’s method of payment (cash purchase, financing, lease). Some incentives can be stacked with other incentive programs, and some have eligibility conditions that must be met to qualify. Additional incentives are sometimes targeted to customer segment groups like college graduates, military members, etc. Incentives are normally subject to change and governed by specific eligibility rules. Please see your local dealer for details on incentives that might be available to you.
About Southwest Mitsubishi
Southwest Mitsubishi is a family-owned and operated Mitsubishi Motors dealership. It is conveniently located at 26215 Southwest Fwy, Rosenberg, TX 77471, just minutes away from the newly built Fort Bend Epicenter and a quick drive from Sugar Land, Katy, and Houston. The dealership is the first Mitsubishi franchise for Dealer Principal Nitin Narang. Nitin and his team take pride in serving the community with their passion for the Mitsubishi Motors brand, sales expertise, and unique financing options that allow auto buyers a method of obtaining a new vehicle where they may not be able to elsewhere. Southwest Mitsubishi is driven by happy referrals. www.mitsubishisouthwest.com
Southwest Mitsubishi
26215 Southwest Freeway
Rosenberg, Texas 77471
(281)819-6800
Press Release
Adversavvy
Joshua C. Mares
(713)657-0301
