|Multiplatinum award-winning Latin superstar Prince Royce has just released the video for “Luna Negra”, off his latest album, the double disc set ALTER EGO. To watch the video click HERE.|
The artistic and minimalistic black and white production is part of a body of work shot by renown director Carlos Perez which includes music videos for most of the album’s songs. Each one, captures the unique mood and aesthetic of the song. In the following weeks, Royce will continue to release the videos, as a special gift to the fans of his music.
ALTER EGO debuted last month at #1 on the following Billboard charts: Top Latin Albums, Latin Album Sales, and Tropical Albums and it has already been certified 2X Platinum by the RIAA (Recording Industry Association of America) for its sales in the United States and Puerto Rico. ALTER EGO had the most successful debut sales week for a Latin album since April 2019 and the first and only #1 debut of the year on the Tropical Albums chart.
The album’s latest singles “Carita de Inocente” and “Morir Solo”, both reached #1 on the Billboard Tropical Airplay chart, joining ALTER EGO’s other tracks that have been at the top of the charts: his 6x Platinum hit “El Clavo” which was #1 on the Billboard Latin Airplay chart and his 2x Platinum single “Adicto” feat. Marc Anthony which remained at #1 on the Tropical Songs chart for seven consecutive weeks. In addition, his collaboration with Manuel Turizo, “Cúrame”, has been certified 2x Platinum, it reached #5 on the YouTube Global chart and remained in the Top 5 of the YouTube Global Viral chart for 7 weeks, reaching #3.
ALTER EGO is the only original double album released by a Latin artist in over a decade. Listen to it now by clicking HERE.
ALTER EGO encapsulates a two-year creative journey of musical expression that ends up in a fantastic labyrinth of romance in its different forms of expression. The double album is comprised of “Genesis” and “Enigma”. In “Genesis”, Royce expands upon the sound and influences that kick-started his career, this time with more mature concepts and lyrics, while also experimenting with more traditional elements and switching things up with interesting collabs. In “Enigma”, Royce submerges himself in and experiments with different musical worlds, he takes risks creating more artistic, innovative, non-censored music. The result is a masterpiece that represents the best of all worlds – a powerful Latin (Spanish-language with some English) double album destined to become a classic, where we get to experience a rich musical adventure that includes everything from bachata to urban to pop to R&B.
Prince Royce is a finalist for the 2020 Billboard Awards in the Tropical Artist of the Year category.
About Prince Royce
In the past 10 years, multi-platinum award-winning, singer/songwriter Prince Royce has become a bona fide Latin superstar, scoring 18 #1 radio hits, 22 Latin Billboard Awards, 19 Premio lo Nuestro Awards, 19 Premios Juventud Awards, 7 Latin AMAs, and 13 Latin GRAMMY nominations.
Royce has a massive fan base with over 55 million followers on social media and he has sold out many of the most prestigious venues in Latin America and the United States. In February 2019 Prince Royce made history becoming the first and only tropical music artist to perform at the Houston Rodeo at the NRG Stadium where he attracted more than 55,000 euphoric fans.
His latest album, the double disc set ALTER EGO debuted in February 2020 at #1 on the following Billboard charts: Top Latin Albums, Latin Album Sales, and Tropical Albums and it has been certified 2X Platinum by the RIAA (Recording Industry Association of America) for its sales in the United States and Puerto Rico.
Some of the artist’s collaborations include: Shakira, Chris Brown, Jennifer Lopez, Selena Gomez, Snoop Dogg, Pitbull, Thalia, Maná, Daddy Yankee, Becky G, Anitta, Ludacris, J Balvin, Bad Bunny, Farruko, and Maluma, among others. Prince Royce has co-starred as Peter in the Fox Live musical broadcast of “The Passion” in 2016 and was part of the cast of Hulu’s hit series, “East Los High”. In 2018, Royce guest-starred in Disney’s “Elena of Avalor: Song of the Sirenas” TV movie, voicing the character of Prince Marzel.
August 9, 2018 was proclaimed “Prince Royce Day” in New York by Mayor Bill de Blasio, in recognition of his contributions to society and for being a role model to youth in his home town. He has been induced into the Bronx Hall of Fame with a street named after him, and ran the New York City Marathon to raise funds and awareness on education in public schools and kidney disease.
Billboard included his 2013 album “Soy El Mismo” in their “50 Best Latin Albums of the Decades” list. Royce’s self-titled debut album is #4 on Billboard’s list of Top Latin Albums of the Decade (2010s) and he has three songs in the Hot Latin Songs of the Decade chart “Darte Un Beso”, “Corazón Sin Cara” and “El Verdadero Amor Perdona” x Mana.