Latin music’s influence keeps climbing, with U.S. revenues hitting $1.4 billion in 2024—over 8 percent of the entire music market. While megastars like Bad Bunny and Karol G dominate streaming, a fresh wave of innovators is reshaping the scene. From electro-pop to punk, these artists are breaking rules and forging new sounds
Saramalacara
Argentine electronic rebel Saramalacara turned heads with Heráldica, an album that fuses spirituality, rebirth, and internet chaos. Once a graffiti artist, she’s diving even deeper on her upcoming Interscope LP. “There was a euphoria of just going to the studio every day,” she says of her latest sessions.
MULA
Dominican trio MULA—Rachell Rojas and twins Cristabel and Anabel Acevedo—blend electro-pop with merengue across four adventurous albums. Their new release Eterna mixes 2000s reggaeton with the merengue of their youth. “People went crazy, because it was like, ‘Oh, I can be indie and cool, but also twerk to the ground,’” Cristabel told Rolling Stone.
Planta Industrial
Bronx duo Planta Industrial—Saso and Aka The Darknight—thrash through dembow and metal without boundaries. Viral COLORS performances and a 2025 LAMC Discovery Award have fueled their rise. They’re set to drop a debut album after opening for Morat at SummerStage.
Andry Kiddos
Venezuelan songwriter-turned-performer Andry Kiddos found his own voice with the vulnerable EP Confíen en Mí and viral hit “Son Tantas Cosas.” Now crafting a full-length album, he says Venezuela’s expanding music scene “keeps uplifting me” and inspires his next chapter.
These trailblazers prove Latin music’s future is as diverse and genre-defying as its roots, and Que Onda Magazine is proud of their recognition by giants such as Rolling Stone.
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