 has been named an Official Supporter of the FIFA World Cup 26 Houston Host City.){kind=link}
Arca Continental Coca-Cola Southwest Beverages (CCSWB) has been named an Official Supporter of the FIFA World Cup 26 Houston Host City.
The company will take part in Houston’s tournament programming, including the FIFA Fan Festival in East Downtown, and plans to roll out community-focused activities before, during, and after the matches. Custom-branded delivery trucks and other citywide promotions are already in place.
CCSWB leaders said the partnership is about tapping into Houston’s passion for soccer while building programs that last beyond 2026. Host Committee President Chris Canetti added that Coca-Cola’s long history with the sport makes it a natural fit for Houston’s role in the tournament.
Houston is one of 16 host cities across North America for FIFA World Cup 26, which will feature 48 teams playing 104 matches in June and July 2026.
For more on the FIFA World Cup 2026, stay tuned to Que Onda Magazine.